Chicago, IL (PRWEB) April 02, 2012
Today Lucid Realty announced the launch of their 100% real estate commission rebate program for home buyers in the Chicago real estate market. Designed to offer unprecedented choices for consumers to maximize their savings in purchasing a home, this new program allows home buyers to optionally pay an hourly rate to Lucid Realty for assisting in the purchase of a home in exchange for a 100% commission rebate at closing. The full commission, which is paid by the home seller, is given to the home buyer in the form of a closing credit or a check.
The 100% commission rebate plan is the logical extension of Lucid Realty’s normal real estate commission rebate, which is paid on a sliding scale – a higher percentage for more expensive homes. The new plan will be more attractive for consumers who are buying more expensive homes or who feel that they don’t need as much attention.
“This 100% rebate plan solves two long standing problems in real estate,” said Gary Lucido, President of Lucid Realty. “First, clients who require little assistance in buying a home are basically paying for clients who require more assistance. Second, real estate agents can spend a considerable amount of time engaged in low value activities, earning very little on an hourly basis. Home buyers who opt into this new plan will have an incentive to use their agent more effectively. It should be a win-win situation.”
Gary also pointed out that Lucid Realty did not really invent this new structure. Their clients have been asking for an alternative like this. In fact, Lucid Realty is currently piloting this program with several clients.
Gary went on to contrast the 100% rebate program with Koenig & Strey’s recent announcement that effective today they will begin charging home buyers a fee to work with one of their agents: “We understand why Koenig & Strey introduced this fee. They are trying to solve the same problem that we are trying to solve. The main difference is that the Koenig & Strey solution ends up costing home buyers more while our solution should cost them less.”
Initially, Lucid Realty is offering an introductory rate of $75 per hour under the 100% rebate program in order to generate more interest. As Gary explains: “Compare that to mechanics, plumbers, and interior designers who all charge $100 per hour. This is a bargain.”
About Lucid Realty, Inc.
Lucid Realty, Inc. is the Chicago area’s full service, discount, real estate brokerage. Lucid Realty distances itself from traditional brokerages and provides a better value to the consumer. It is a full service broker, offering substantial savings to both buyers and sellers, providing services by employees not independent contractors, working as a team instead of competing against one another, with professionalism and high standards of customer service.
Dumbest thing I have EVER heard lol–It’s a gimmick so that they the Realtor gets paid whether you find and qualify for home or not. Get a real job.
Really? It turns out that we’ve had a lot of interest in the program. People find that it better aligns the incentives and they totally understand the upside and the downside. When people sign up for this program they use our time more judiciously and end up with greater savings than they would otherwise. And we like it because, yes, we get paid for our time. Why shouldn’t we get paid for our time? Lawyers, accountants, and consultants do regardless of the outcomes.
If this were not a real job then I don’t think there would be such a high demand for our services and people willing to pay $75/ hour for it – and eventually $100.