The Ministry of Truth (NAR) is at it again with the launch of a 2 hour weekly radio program called Real Estate Today. Here is how it is being described to realtors:
Real Estate Today will premiere the weekend of February 14-15. We’ll show consumers why REALTORS® are the most credible, trusted source of real estate information, and convince them that using a REALTOR® when buying, selling, or investing in real estate is the smartest decision they can make.
We’ll also be building consumer confidence in the market and in the long-term value of real estate to help bring buyers back into the market.
Kinda makes your skin crawl, doesn’t it? Maybe the above description is just targeted to realtors. I listened to a sample broadcast and it didn’t come across this poorly. As long as they provide objective information about home ownership and the real estate market then it might not be that bad. However, if this is just a thinly veiled self-serving attempt to do exactly what they are telling realtors that they are doing then it will be another industry embarrassment.
If you have two hours to kill some time Real Estate Today will air online at www.RETRadio.com – visit the site anytime after the premiere to listen to current or past programs. Beginning on February 14, satellite radio subscribers can hear Real Estate Today on America’s Talk, XM Channel 158, Saturdays 5-7 p.m. EST; Talk Radio, XM Channel 165, Saturdays 1-3 p.m. EST; and Stars, Sirius-XM Channel 102, Saturdays 6-8 a.m. and Sundays 9-11 a.m. EST.
Bet you can’t wait.