What makes Lucid Realty different?
We are a full service, discount real
estate brokerage with a bit of an attitude. Most discount services cut
a lot of corners. We don't. Furthermore, we really aren't that
impressed with what passes for "full service" at most of the full
commission brokerages either. With our use of employees, not
contractors, and our vast experience running real customer service
oriented companies we have built a decidedly better real estate
company. Check out our story.
How can you
afford to offer full real estate services at a discount?
Our research indicates that the traditional real estate firm
is tremendously inefficient. The average agent only spends about half
of his/her time productively working with buyers and sellers. There are
other sources of inefficiency in the industry as well. With our
business model our agents are much more productive and we pass those
savings along to you. If you'd like to learn more about our research
into the industry and how money is wasted you can request a copy of our white paper.
you have photos of your agents on your Web site?
Most real estate firms have photos of
their agents on their Web site and their agents put their photos on
just about anything they can get their hands on. We've always found
this practice a bit odd and, frankly, we think it's cheesy. We don't
think selecting a real estate firm should be a beauty contest. We
suspect that the motivation for the photo proliferation is to help
create a personal connection between you and the agent. The greater the
connection, the less likely you are to try to negotiate the commission
However, should you feel that you really
need pictures of us in order to make a decision we would be more than
happy to send you free 5x7 glossies. Just
request photos here.
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